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Internet marketing is usually a lot of hard manual labor. The problem with manual labor is that it is very expensive and that the results are limited by the time you and your team members can spend on Internet marketing. The solution to this problem is automating Internet marketing as much as possible. Internet marketing can be automated with several tools and it is very important that these tools meet some essential criteria. The tools should be very usable, because when they are not it would take too much time to use the tools and it could even get more expensive and time-consuming than the manual labor option. Another very important aspect of the tool is that it should be relatively cheap. With relatively cheap I mean that it should bring you a very positive return on investments. It is also very important that the tool is very handy and does what it’s supposed to do.

Today I will review some tools made by the company Caphyon. This company has been around since 2002 and has some very nice tools to offer. Three tools are specially made for Internet marketing purposes and I will review all three of them: Advanced web ranking, Advanced Link Manager and Advance Web stats.

Advanced web ranking
The main goal in Internet marketing is for people to be able to find your website, service or product more often and better and ultimately for those people to convert more often. The conversion can be a sale but it could also be an application as a member of your community. One of the best instruments to achieve these goals is SEO, which stands for search engine optimization. With search engine optimization your website will be optimized for search engines. This is done by for example optimizing the website code, inbound links the text on the website. When everything is done correctly you will rank for certain keywords in the search engines. And this is where Advanced Web ranking comes into play.

Plans
They offer several nice plans for several users. Their first plan is space only $99 and is aiming for people with lower demands and the lower budget. This package is cheap but it does contain the most important features for most webmasters. The second edition is the Pro edition and is still priced reasonably cheap are $199. The Pro edition comes with a few nice extra features for example exporting capabilities, API keys, customizable reports, sending reports by e-mail and you are able to schedule multiple project space updates. I think the second package is best for medium to bigger companies or small to medium agencies. The third edition is the enterprise edition and is priced at $399, which I think personally is still a bargain. It also comes with some extra really cool features like multiple proxy, Google page rank, custom filters and a keyword research tool. This version is probably best for bigger companies and agencies or business owners who really value their Internet marketing. There is one higher version which is the server version, which allows multiple clients to connect remotely. The cool thing about all these prices are is that they are only one time fees. Therefore to everyone who takes Internet marketing semi-seriously I would suggest buying advance Web ranking and going for the enterprise edition.

Handiness
I think advanced Web ranking is extremely handy. Because can you imagine having to type in all your important keywords one by one into Google, check the rank, store it in a database and repeat this process every single month. This is very expensive, boring and almost undoable. The nice thing about advanced Web ranking is that it can check all your site rankingby pressing one button, and not only that it can also do this automatically every single month and sent you a report when it’s done. So when it comes to handiness and automation it gets an A. The tool is pretty easy to use, especially for beginners but one thing I miss is a switch that switches to advanced. Still for usability tool gets a B. And then the most important feature for me. My clients are mainly based outside the US and therefore need local results. I’ve used many ranking tools in my life, but this one is really my favorite because it contains every country.

Overall Conclusion
I think advanced Web ranking is perfect and I would recommend it to everyone who owns a website.

Advanced Link Manager
As said before SEO is one of the most important instruments of Internet marketing. One of the most important aspect of SEO is link building. To make the whole process of Link marketing more easy they created advanced Link manager which can give you a better overview of your link popularity

Plans
The standard version is only $99 and some of the most important features of this edition are reciprocal linking, find your incoming links, check your existing links, advanced filtering and last but not least it is search engine friendly. All this information is vital to SEO and SEO is vital to Internet marketing therefore a tool like this is wonderful. The second edition is the Pro edition the Pro edition comes with very nice reporting features, which is very nice if you are doing this for clients. It also comes with an extra exporting feature and you are able to put your company logo on your reports. The Pro version is priced at only $199. The third edition of this tool is the enterprise edition which is priced at $399. Although this is way more expensive than the professional edition, the extra features are definitely worth it. The enterprise edition comes with some more SEO like tools. With the tool you can analyze the domain quality, analyze webpages, crawl webpages and it also comes with very nice project manager and an Excel export feature. It also comes with the server version if you want more users to be able to connect to the database at the same time. I would suggest going the enterprise edition, because of the nice SEO features.

Handiness
The question is is advanced Link manager really handy? And the answer is a big yes. This program should really be part of every Internet marketing campaign, because the more you can measure the more you can gain. Advanced Link manager comes with a really easy-to-use interface and all the features you want in a Link marketing campaign, because it’s impossible to do all these things by hand. Also the reporting feature of this program is really nice and customizable, because that’s what clients really want to see.

Overall conlusion
Try it for free and if you like it as much as I do then buy it.

Advanced web stats
Another very important part in marketing is analytics. You want to see where your customers are coming from, what they do a website how and what they buy. This information lets you optimize on ROI and having a positive ROI is vital for running a business. Advanced web stats is a tool that can do this. The first thing that actually comes to mind is that it really looks like Google analytics and contains all the nice new features to Google analytics also does. So I really have to start looking for other features which I will discuss later.

Plans
They offer a free version which actually does similar things as Google analytics except it does not have the export reports. The nice thing is though that it is running on your server, it is private, it is faster, it is instant, it has a cool hits counter, and it shows your bandwith usage. It is also very nice for campanies, because you can actually make it white label. Then there is the Standard Edition which costs $395 this version comes with campaigns exporting reports and tracking individual sessions but I would go for the pro version, because for $600 more you can also analyse your ecommerce. And last but not least it also has an enterprise edition which comes with distributed scheduler and load balances logs. This version is $2995, which is a bit expensive in my perspective, but on the other hand you didn’t own a fully functional analytics tool that is completely private and you can do with it whatever you want.

Handiness
The question is is it handy? And the answer to this question is yes it is very handy. For me the product really works. It can do what Google can do only I now own the seo software. What I really like about Google though is the nice integration with adwords. I think many people have to think it through and find out what is most important for them. I think about half of them come to the conclusion that this tool is what they need.

Overall conclusion
I like it. I don’t think everyone will like it, because of all the free alternatives. But it’s definitely a good website performance statistics product for many people. So I would say definitely try it and if you like it then buy it.

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